Posts Tagged ‘san francisco’

What we are learning from The Dabbawala – Fast lunch delivery in Mumbai

February 18th, 2010
Lately, I’ve been studying the management system of the Dabbawala, a 125 year old lunch delivery service in Mumbai, India.
It has a network of 5000 Dabbawala who deliver lunch boxes (tiffins) across the entire city.
Some takeaways:
  • Simple value proposition: a homemade lunch amongst a sea of fast food
  • Six Sigma certification despite low technology (they had no website and did not use SMS until recently)
  • Flat management works best: They have a 3 tier hierarchy including executives, Dabbawala managers, and Dabbawalas
  • Core beliefs of hard work, pride, and entrepreneurial ownership of the business exist at all levels
  • 99.99% accuracy of food deliveries
  • The business enjoys a 5-10% yearly growth rate
A great recap of numbers and pictures of the Dabbawalas on SlideShare:
For the past few weeks, HeroEx has been streamlining its business. We have been working on this:
  • Keeping overhead as low as possible
  • Limited product offering (just the most popular items) for standard deliveries; we are still continuing custom orders for a premium price
  • Recruiting more Delivery Heroes and Delivery Managers
  • New set of guiding principles for Delivery Heroes and Delivery Managers
  • Redesigned website: cleaner with a focus on products, Heroes, and building community
  • Improving our internal management systems
  • Maintaining our 100% accuracy and timeliness (1 hour) on deliveries
Thanks for your support!
Marissa
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HeroEx takes on FedEx, UPS, and USPS

January 19th, 2010

HeroEx has officially entered the competitive delivery space dominated by FedEx, UPS, and USPS.

These Delivery Dinosaurs are inefficient, risky, and overcharge their customers. Due to their complex logistics infrastructures and physical warehouses, they often take 3-5 days to deliver a package from a store that is located 2 miles away. We the consumers are sick and tired of missing packages while we’re at work or out of town.

This package waiting process reminds me of the pre-cell phone era: we were constricted to landlines and pay phones before we had cell phones. Hey FedEx, UPS, and USPS: We have better things to do than wait at home.

Unfortunately, UPS has 70% of the U.S. ground shipping market. Together with FedEx and USPS, they control nearly all of the package delivery business in the U.S.

The only other alternative you have is expensive courier services which charge an average of $25-100 to deliver small packages in under 1 hour across a small city like San Francisco.

Here’s how HeroEx works: Buy almost any item that is locally available through our website, at market cost including sales tax. Then schedule your delivery, at a price of only $9 for standard orders and $12 for custom items that are not listed on our site. A Delivery Hero will bring the item to your doorstep in 1 hour or less, and we communicate with you during the process. You can order groceries, restaurant orders, lingerie, computer parts, office supplies, books, clothing, and almost anything else that you can describe, as long as it’s under 25 lbs. Pajama Entrepreneur described how they recommend using our service in an article yesterday.

We also crowdsource our Delivery Heroes from the community and do a thorough background check of every Delivery Hero. We communicate with you via emails, text messages, and/or phone calls during the delivery. We are high touch and high tech.

In other words, we are ethical, fast, and go out of our way to ensure that you know exactly what is going on with your delivery. FedEx, UPS, and USPS may never be able to offer the level of service that we offer.

We released the following ad today:

FedEx, UPS, and USPS are outdated and don’t speak to a younger generation of consumers that is tech savvy, educated, does not have time to waste, and is on the cusp of the latest trends. HeroEx is not only led by management that is part of this generation (including myself as CEO), but is entirely aligned towards serving this generation of consumers.

We believe that consumers will spend more online than they do now (an average of $75-$100 per E-commerce transaction) as they begin to adopt local delivery like ours as the preferred medium of package delivery.

Now is our time to demonstrate what the speed of consumer business can really be. We will continue to lead the important real-time services movement by putting our stake firmly in the ground with E-commerce and Deliveries.

Do you also have a need for safer, faster deliveries? Order through our website and give us feedback. Join our Facebook page, and follow our blog and our Twitter. Make sure to tell your friends. As we grow our business, we will expand our hours of operation, which are currently 5pm-10pm.

We are also recruiting fearless supertalents to our cause, so please help us find: Delivery Heroes to help us deliver packages (we pay $8-24 per hour), a Marketing Supergenius, and a Superstar Intern.

Get in touch with us: marissa@heroex.com or (347) 948-HERO.

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We Have No Pants in San Francisco – No Pants on BART!!!

January 11th, 2010

My friend Chris Schulz took off his pants and paraded around SF, ending up on Channel 4 News last night.

Good thing he’s pretty hawt. He invited me, and DAMN, I missed it.

So thanks to Chris, we are saluting San Francisco’s Annual No Pants on BART Day. We noticed that most of the 1000 folks who took their pants off were wearing American Apparel.

Guess, what’s we’re now delivering the hotness of American Apparel that you just can’t wait more than 1 hour for. Click on the images to check em out:

Yum, blueberries.

BLUEBERRAHS!!!

Smurf-ie BLUEBERRAHS!

She’s doesn’t match, but whatevs!

So get your American Apparel skivvies before you decide to jump on top of that couch and start dancing – or go on locally televised news!!!

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Denzel Washington says “Deliver Us”. We say “OK!”

January 3rd, 2010

In the spirit of Denzel Washington starring in the upcoming movie “The Book of Eli,” we are delivering movie tickets for you to see it at any theatre in San Francisco that is showing the movie. He holds our attention through all the SAG Awards, AFI Film Awards, Oscars, and of course, People Magazine’s 50 Most Beautiful People. So when Denzel says “Deliver Us”, we say “OK!”

Here’s a partial synopsis from Rotten Tomatoes: In the not-too-distant future, some 30 years after the final war, a solitary man walks across the wasteland that was once America. Empty cities, broken highways, seared earth–all around him, the marks of catastrophic destruction. There is no civilization here, no law. The roads belong to gangs that would murder a man for his shoes, an ounce of water…or for nothing at all.”

Buy between 1 to 10 tickets and pay just $9 for us to deliver the movie tickets to you in 1 hour or less. Starting on January 15 (the movie premiere date), you can order through us here.

Skip the line and have us deliver the tickets to you!

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Hot Lil Somethings

December 28th, 2009

Xmas is over. Time to refocus on you. Let the hotness begin. Self-indulgence++

We’re serving up all this hotness in 1 hour. Just click on the pretty pics to get em.

1. kidrobot’s Smorkin’ Labbit in Bronze

Ooh, a bad little rabbit. Smorkin’ Labbit.

2. kidrobot’s Smorkin’ Labbit in Silver

So okay, we love Smorkin’ Labbit in Bronze so much that we had to feature it in Silver too. Since there’s no Platinum.

3. kidrobot’s Smorkin’ Labbit in White

Okay okay, we saved the best Smorkin’ Labbit for last. The white one. Follow the White Labbit and get it here.


4. Moleskine Plain Notebook – Pocket Size

Mmm buttery. It’s just whispering for you to write secret notes in it. Or poetry that floats across its pages.

5. Breaking Dawn (Hardback)

Hardback is just a better experience than paperback. Read it before the movie version is tragically spliced into 2 movies.

Are we missing your fave item? Is it too hot to handle? Want us to carry it? Comment below and let us know.

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HeroEx is here!

December 24th, 2009

BOOM, here it is. The alpha version of HeroEx (short for Hero Express), just in time for Christmas.

HeroEx is crowdsourced local express delivery. Think: FedEx meets Amazon Mechanical Turk.

You can buy almost anything you like and we will deliver it in under 1 hour. Right now, delivery prices are $9-12. The first test market we are making this available in is San Francisco.

If you buy things online but hate waiting for days to receive them, you’re going to really like what we have in store. If you think FedEx, UPS, and USPS are way too slow, you’re right – and you shouldn’t have to put up with it.

At HeroEx, you buy items from our storefront at the price you would normally pay, plus a small fee for delivery. We’re able to keep delivery costs low because we source Delivery Heroes from the community, and we have no warehouses. Jack in the Box says, “We don’t make it til you order it,” but HeroEx says, “We don’t buy it til you order it.”

Here’s what some of our friends are saying about HeroEx:

“Weirdly neat idea!” -Philip Kaplan, Founder of Blippy, AdBrite, and Fuckedcompany

“We were just sitting in a meeting and the batteries for our wireless keyboard ran out.  Who can save us?  HeroEx!” -Lawrence Coburn, CEO of RateItAll

Where do you come in? Help us improve our service by making your first order – choose anything you’d like us to deliver, and tell all your friends about your new secret weapon.

Marissa Louie, Founder and CEO of HeroEx

marissa@heroex.com

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