HeroEx / Blog

3 Weeks ago, we were the first to give you the exclusive sneak peek at the filming of Jason Derulo’s smash hit “In My Head” here.

MTV Buzzworthy’s Chris Ryan says it “takes place in what seems like the nicest convenience store parking lot I’ve ever seen.”

The convenience store is owned by my UC Berkeley classmate and good friend Frank Ahn. Jason Derulo’s management team picked his store because of its great location and pristine backdrop. It wasn’t always roses: Frank watched a lot of his colleagues (including myself) get corporate jobs while his Circle K convenience store was off to a rocky start. Armed robberies and theft have plagued his store, which is located in a rough part of Van Nuys, California. Since he took over the store, however, crime has dramatically reduced in the store itself and in its surrounding neighborhood. He’s been so successful that he used his cashflow to bankroll a check cashing business nearby and is looking to open more stores in the near future. You just can’t keep my boy down.

Please join me in applauding Frank for his bold entrepreneurial spirit. Watch the debut of Jason Derulo’s R&B-rock-pop smash, and share this inspirational story with your friends. And if you look closely, you’ll see him behind the counter in the video too.

Watch it here:

Here’s what 2010 means to us:

• Bringing the freshest ish
• Bringing the newest ish
• The insider scoop on the latest projects from our friends: Radiant Amar, Will.I.Am, John Forté, Jehane Noujaim, Yoko Ono, and a few hot starlets up our sleeves. Keep your eyes on lock right here!
• Unveiling the new music video “In My Head” by Jason Derulo, which our friend Frank Ahn helped shoot on location in LA over the holidays. Have you heard Jason’s smash hit, Whatcha Say?!
• Expanded hours
• Saving the day, 1 delivery at a time
• Freeing up your time, 1 hour at a time

TWENTYTEN, LET’S GET IT! HAPPY NEW YEAR!