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	<title>HeroEx / Blog &#187; marissa louie</title>
	<atom:link href="http://heroex.com/blog/tag/marissa-louie/feed/" rel="self" type="application/rss+xml" />
	<link>http://heroex.com/blog</link>
	<description>What&#039;s hot, what&#039;s next, what&#039;s delivered</description>
	<lastBuildDate>Wed, 17 Feb 2010 19:28:10 +0000</lastBuildDate>
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		<title>What we are learning from The Dabbawala &#8211; Fast lunch delivery in Mumbai</title>
		<link>http://heroex.com/blog/2010/02/18/what-we-are-learning-from-the-dabbawala-fast-lunch-delivery-in-mumbai/</link>
		<comments>http://heroex.com/blog/2010/02/18/what-we-are-learning-from-the-dabbawala-fast-lunch-delivery-in-mumbai/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 19:27:13 +0000</pubDate>
		<dc:creator>malouie</dc:creator>
				<category><![CDATA[Heroes]]></category>
		<category><![CDATA[1 hour]]></category>
		<category><![CDATA[Dabbawala]]></category>
		<category><![CDATA[deliveries]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[hero]]></category>
		<category><![CDATA[HeroEx]]></category>
		<category><![CDATA[Lunch box]]></category>
		<category><![CDATA[malouie]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[Six Sigma]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://heroex.com/blog/?p=227</guid>
		<description><![CDATA[Lately, I've been studying the management system of the Dabbawala, a 125 year old lunch delivery service in Mumbai, India.
It has a network of 5000 Dabbawala who deliver lunch boxes (tiffins) across the entire city.]]></description>
			<content:encoded><![CDATA[<div id="__ss_20266" style="width: 425px; text-align: left;">Lately, I&#8217;ve been studying the management system of the Dabbawala, a 125 year old lunch delivery service in Mumbai, India.</div>
<div style="width: 425px; text-align: left;">It has a network of 5000 Dabbawala who deliver lunch boxes (tiffins) across the entire city.</div>
<div style="width: 425px; text-align: left;">Some takeaways:</div>
<div style="width: 425px; text-align: left;">
<ul>
<li>Simple value proposition: a homemade lunch amongst a sea of fast food</li>
<li>Six Sigma certification despite low technology (they had no website and did not use SMS until recently)</li>
<li>Flat management works best: They have a 3 tier hierarchy including executives, Dabbawala managers, and Dabbawalas</li>
<li>Core beliefs of hard work, pride, and entrepreneurial ownership of the business exist at all levels</li>
<li>99.99% accuracy of food deliveries</li>
<li>The business enjoys a 5-10% yearly growth rate</li>
</ul>
</div>
<div style="width: 425px; text-align: left;">A great recap of numbers and pictures of the Dabbawalas on SlideShare:</div>
<div style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Mumbai's Dabbawalas - Amazing Management Success Story India" href="http://www.slideshare.net/targetseo/mumbais-dabbawalas-amazing-management-success-story-india">Mumbai&#8217;s Dabbawalas &#8211; Amazing Management Success Story India</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mumbais-dabbawalas-amazing-management-success-story-india-27621&amp;stripped_title=mumbais-dabbawalas-amazing-management-success-story-india" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mumbais-dabbawalas-amazing-management-success-story-india-27621&amp;stripped_title=mumbais-dabbawalas-amazing-management-success-story-india" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div style="width: 425px; text-align: left;"></div>
<div style="width: 425px; text-align: left;">For the past few weeks, HeroEx has been streamlining its business. We have been working on this:</div>
<div style="width: 425px; text-align: left;">
<ul>
<li>Keeping overhead as low as possible</li>
<li>Limited product offering (just the most popular items) for standard deliveries; we are still continuing custom orders for a premium price</li>
<li>Recruiting more Delivery Heroes and Delivery Managers</li>
<li>New set of guiding principles for Delivery Heroes and Delivery Managers</li>
<li>Redesigned website: cleaner with a focus on products, Heroes, and building community</li>
<li>Improving our internal management systems</li>
<li>Maintaining our 100% accuracy and timeliness (1 hour) on deliveries</li>
</ul>
</div>
<div style="width: 425px; text-align: left;">Thanks for your support!</div>
<div style="width: 425px; text-align: left;">Marissa</div>
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		</item>
		<item>
		<title>2-in-1: My classmate&#8217;s success story + Jason Derulo&#8217;s new music video &#8220;In My Head&#8221;</title>
		<link>http://heroex.com/blog/2010/01/25/2-in-1-my-classmates-success-story-jason-derulos-new-music-video-in-my-head/</link>
		<comments>http://heroex.com/blog/2010/01/25/2-in-1-my-classmates-success-story-jason-derulos-new-music-video-in-my-head/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 12:23:41 +0000</pubDate>
		<dc:creator>malouie</dc:creator>
				<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Heroes]]></category>
		<category><![CDATA[circle k]]></category>
		<category><![CDATA[Convenience store]]></category>
		<category><![CDATA[frank ahn]]></category>
		<category><![CDATA[in my head]]></category>
		<category><![CDATA[jason derulo]]></category>
		<category><![CDATA[malouie]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[mtv]]></category>
		<category><![CDATA[music video]]></category>
		<category><![CDATA[premiere]]></category>

		<guid isPermaLink="false">http://heroex.com/blog/?p=194</guid>
		<description><![CDATA[3 Weeks ago, we were the first to give you the exclusive sneak peek at the filming of Jason Derulo's smash hit "In My Head" here.
MTV Buzzworthy's Chris Ryan says it "takes place in what seems like the nicest convenience store parking lot I've ever seen."
The convenience store is owned by my UC Berkeley classmate and good friend Frank Ahn.]]></description>
			<content:encoded><![CDATA[<p>3 Weeks ago, we were the first to give you the exclusive sneak peek at the filming of Jason Derulo&#8217;s smash hit &#8220;In My Head&#8221; <a href="http://heroex.com/blog/2010/01/03/exclusive-behind-the-scenes-of-jason-derulos-in-my-head/">here</a>.</p>
<p>MTV Buzzworthy&#8217;s Chris Ryan <a href="http://buzzworthy.mtv.com/2010/01/20/new-video-jason-derulo-in-my-head/">says</a> it <strong>&#8220;takes place in what seems like the nicest convenience store parking lot I&#8217;ve ever seen.&#8221; </strong></p>
<p>The convenience store is owned by my UC Berkeley classmate and good friend Frank Ahn. Jason Derulo&#8217;s management team picked his store because of its great location and pristine backdrop. It wasn&#8217;t always roses: Frank watched a lot of his colleagues (including myself) get corporate jobs while <a href="http://www.yelp.com/biz/circle-k-van-nuys">his Circle K convenience store</a> was off to a rocky start. Armed robberies and theft have plagued his store, which is located in a rough part of Van Nuys, California. Since he took over the store, however, crime has dramatically reduced in the store itself <strong>and</strong> in its surrounding neighborhood. He&#8217;s been so successful that he used his cashflow to bankroll a check cashing business nearby and is looking to open more stores in the near future. You just can&#8217;t keep my boy down.</p>
<p>Please join me in applauding Frank for his bold entrepreneurial spirit. Watch the debut of Jason Derulo&#8217;s R&amp;B-rock-pop smash, and share this inspirational story with your friends. And if you look closely, you&#8217;ll see him behind the counter in the video too.</p>
<p>Watch it here:<br />
<object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/UyG1FG3H6rY&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/UyG1FG3H6rY&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></p>
<p><a href="http://www.youtube.com/watch?v=UyG1FG3H6rY"><img class="alignnone" title="Jason in my head" src="http://i46.tinypic.com/a0dy0m.jpg" alt="" width="300" height="279" /></a></p>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>We Have No Pants in San Francisco &#8211; No Pants on BART!!!</title>
		<link>http://heroex.com/blog/2010/01/11/we-have-no-pants-in-san-francisco-no-pants-on-bart/</link>
		<comments>http://heroex.com/blog/2010/01/11/we-have-no-pants-in-san-francisco-no-pants-on-bart/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 06:31:26 +0000</pubDate>
		<dc:creator>malouie</dc:creator>
				<category><![CDATA[New Ish]]></category>
		<category><![CDATA[American Apparel]]></category>
		<category><![CDATA[Bay Area Rapid Transit]]></category>
		<category><![CDATA[Channel 4]]></category>
		<category><![CDATA[chris schulz]]></category>
		<category><![CDATA[malouie]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[San Francisco Bay Area]]></category>
		<category><![CDATA[skivvies]]></category>
		<category><![CDATA[undies]]></category>

		<guid isPermaLink="false">http://heroex.com/blog/?p=170</guid>
		<description><![CDATA[My friend Chris Schulz took off his pants and paraded around SF, ending up on Channel 4 News last night.
Good thing he's pretty hawt.]]></description>
			<content:encoded><![CDATA[<p>My friend Chris Schulz took off his pants and paraded around SF, ending up on Channel 4 News last night.</p>
<p><a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=82"><img class="alignnone" title="a" src="http://web7.twitpic.com/img/56603577-3816ba35223e4eefeef3fc604f563aa0.4b4b8895-full.jpg" alt="" width="453" height="604" /></a></p>
<p>Good thing he&#8217;s pretty hawt. He invited me, and DAMN, I missed it.</p>
<p>So thanks to Chris, we are saluting San Francisco&#8217;s Annual <a href="http://www.yelp.com/events/san-francisco-no-pants-subway-ride-2010-san-francisco-bay-area-bart-muni">No Pants on BART Day</a>. We noticed that most of the 1000 folks who took their pants off were wearing American Apparel.</p>
<p>Guess, what&#8217;s we&#8217;re now delivering the hotness of American Apparel that you just can&#8217;t wait more than 1 hour for. Click on the images to check em out:</p>
<p><a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=85"><img class="alignnone" title="1" src="http://i.americanapparel.net/storefront/images/detail/serve.asp?media=8301_Teal.jpg" alt="" width="250" height="300" /></a></p>
<p>Yum, blueberries.</p>
<p><a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=82"><img class="alignnone" title="a" src="http://i.americanapparel.net/storefront/images/detail/serve.asp?media=4415_RoyalBlue_White.jpg" alt="" width="250" height="300" /></a></p>
<p>BLUEBERRAHS!!!</p>
<p><a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=83"><img class="alignnone" title="abc" src="http://i.americanapparel.net/storefront/images/detail/serve.asp?media=4443_BabyBlue_White.jpg" alt="" width="250" height="300" /></a></p>
<p>Smurf-ie BLUEBERRAHS!</p>
<p><a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=84"><img class="alignnone" title="w" src="http://i.americanapparel.net/storefront/images/detail/serve.asp?media=8315_Fuchsia_Pink_White.jpg" alt="" width="250" height="300" /></a></p>
<p>She&#8217;s doesn&#8217;t match, but whatevs!</p>
<p>So get your American Apparel skivvies before you decide to jump on top of that couch and start dancing &#8211; or go on locally televised news!!!</p>
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		</item>
		<item>
		<title>Denzel Washington says &#8220;Deliver Us&#8221;. We say &#8220;OK!&#8221;</title>
		<link>http://heroex.com/blog/2010/01/03/denzel-washington-says-deliver-us-we-say-ok/</link>
		<comments>http://heroex.com/blog/2010/01/03/denzel-washington-says-deliver-us-we-say-ok/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 07:28:17 +0000</pubDate>
		<dc:creator>malouie</dc:creator>
				<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[New Ish]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Academy Award]]></category>
		<category><![CDATA[Book of Eli]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[deliver us]]></category>
		<category><![CDATA[Denzel Washington]]></category>
		<category><![CDATA[HeroEx]]></category>
		<category><![CDATA[malouie]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[Tickets]]></category>

		<guid isPermaLink="false">http://heroex.com/blog/?p=127</guid>
		<description><![CDATA[In the spirit of Denzel Washington starring in the upcoming movie "The Book of Eli," we are delivering movie tickets for you to see it at any theatre in San Francisco that is showing the movie. He holds our attention through all the SAG Awards, AFI Film Awards, Oscars, and of course, People Magazine's 50 Most Beautiful People. So when Denzel says "Deliver Us", we say "OK!"]]></description>
			<content:encoded><![CDATA[<p>In the spirit of Denzel Washington starring in the upcoming movie &#8220;The Book of Eli,&#8221; we are delivering movie tickets for you to see it at any theatre in San Francisco that is showing the movie. He holds our attention through all the SAG Awards, AFI Film Awards, Oscars, and of course, People Magazine&#8217;s <a href="http://www.people.com/people/archive/article/0,,20136992,00.html">50 Most Beautiful People</a>. So when Denzel says &#8220;Deliver Us&#8221;, we say &#8220;OK!&#8221;</p>
<p>Here&#8217;s a partial <a href="http://www.rottentomatoes.com/m/10010488-book_of_eli/#">synopsis</a> from Rotten Tomatoes: <em>&#8220;</em><span id="movie_synopsis_blurb" style="display: none;"> In the not-too-distant future, some 30 years after the final war, a solitary man walks across the wasteland that was once America. Empty cities, broken highways, seared earth&#8211;all around him, the&#8230;</span><span id="movie_synopsis_all" style="display: inline;"><em>In the not-too-distant future, some 30 years after the final war, a solitary man walks across the wasteland that was once America. Empty cities, broken highways, seared earth&#8211;all around him, the marks of catastrophic destruction. There is no civilization here, no law. The roads belong to gangs that would murder a man for his shoes, an ounce of water&#8230;or for nothing at all.&#8221;</em><br />
</span></p>
<p>Buy between 1 to 10 tickets and pay just $9 for us to deliver the movie tickets to you in 1 hour or less. Starting on January 15 (the movie premiere date), you can order through us <a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=77">here</a>.</p>
<p><a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=77"><img class="alignnone" title="deliver us book of eli" src="http://www.shockya.com/news/wp-content/uploads/book_of_eli_deliver_us_poster.jpg" alt="" width="501" height="730" /></a></p>
<p>Skip the line and have us <a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=77">deliver the tickets to you</a>!</p>
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		<item>
		<title>EXCLUSIVE: Behind the Scenes of Jason Derulo&#8217;s &#8220;In My Head&#8221;</title>
		<link>http://heroex.com/blog/2010/01/03/exclusive-behind-the-scenes-of-jason-derulos-in-my-head/</link>
		<comments>http://heroex.com/blog/2010/01/03/exclusive-behind-the-scenes-of-jason-derulos-in-my-head/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 10:16:03 +0000</pubDate>
		<dc:creator>malouie</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Heroes]]></category>
		<category><![CDATA[New Ish]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Billboard Hot 100]]></category>
		<category><![CDATA[circle k]]></category>
		<category><![CDATA[derulo]]></category>
		<category><![CDATA[frank ahn]]></category>
		<category><![CDATA[HeroEx]]></category>
		<category><![CDATA[Hit single]]></category>
		<category><![CDATA[jason]]></category>
		<category><![CDATA[jason derulo]]></category>
		<category><![CDATA[malouie]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Van Nuys  Los Angeles  California]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://heroex.com/blog/?p=117</guid>
		<description><![CDATA[HeroEx brings it to YOU first:
Here's a sneak peek of Jason Derulo shooting the new music video for his hit song "In My Head" in Van Nuys, California. "In My Head" debuted at #63 on the Billboard Hot 100, but the music vid hasn't dropped yet.
He recently shot it on location in front of a Circle K owned by my college friend Frank Ahn.
Jason Derulo's got the moves, check it out (click the image to play):]]></description>
			<content:encoded><![CDATA[<p>HeroEx brings it to YOU first:</p>
<p>Here&#8217;s a sneak peek of Jason Derulo shooting the new music video for his hit song &#8220;In My Head&#8221; in Van Nuys, California. &#8220;In My Head&#8221; debuted at #63 on the Billboard Hot 100, but the music vid hasn&#8217;t dropped yet.</p>
<p>He recently shot it on location in front of a Circle K owned by my college friend Frank Ahn. (Frank&#8217;s in the video too).</p>
<p>Jason Derulo&#8217;s got the moves, check it out:<br />
<object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/UyG1FG3H6rY&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OaUaAQro0S8&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="405"></embed></object></p>
<p>And if you&#8217;re in Van Nuys, swing by Frank Ahn&#8217;s famous Circle K<span> on 16056 Sherman Way. Just drop my name, and he&#8217;ll hook you up. (Did you know that Frank and I had our own party promotion group called &#8220;In Da Club&#8221; in college?)<br />
</span></p>
<p><a href="http://farm3.static.flickr.com/2521/4156168329_8f1c0a024e.jpg"><img class="alignnone" title="JD sneak peek" src="http://farm3.static.flickr.com/2521/4156168329_8f1c0a024e.jpg" alt="" width="478" height="478" /></a></p>
<p>Want more Jason Derulo? He&#8217;s on tour with Lady Gaga and you can win tickets here:</p>
<p><a href="http://jasonderulo.com/profiles/blogs/in-my-world-contest-win"><img class="alignnone" title="Gaga JD" src="http://i827.photobucket.com/albums/zz198/hducreative/jasonderulo/lady_gaga_banner.jpg" alt="" width="425" height="300" /></a></p>
<p>Keep your eyes locked on HeroEx as we continue to deliver the good stuff like this all year long.</p>
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		<title>RateItAll dubs HeroEx &#8220;Kozmo / Webvan / Pink Dot 2.0&#8243;</title>
		<link>http://heroex.com/blog/2010/01/02/rateitall-dubs-heroex-is-kozmo-webvan-pink-dot-2-0/</link>
		<comments>http://heroex.com/blog/2010/01/02/rateitall-dubs-heroex-is-kozmo-webvan-pink-dot-2-0/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 09:37:32 +0000</pubDate>
		<dc:creator>malouie</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cosmo]]></category>
		<category><![CDATA[deliveries]]></category>
		<category><![CDATA[HeroEx]]></category>
		<category><![CDATA[kozmo]]></category>
		<category><![CDATA[Lawrence Coburn]]></category>
		<category><![CDATA[lilia martinez-coburn]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[Pink Dot]]></category>
		<category><![CDATA[RateItAll]]></category>
		<category><![CDATA[TownHog]]></category>
		<category><![CDATA[Webvan]]></category>

		<guid isPermaLink="false">http://heroex.com/blog/?p=108</guid>
		<description><![CDATA[Lawrence Coburn, the CEO of RateItAll (the premier consumer review website), tried out HeroEx and went on record with a review of his own:
"I've used them once (for some batteries for a wireless keyboard), and the service was awesome."
Read the rest of his review here. And please add your own review to let us know what you think!]]></description>
			<content:encoded><![CDATA[<p>Lawrence Coburn, the CEO of <a href="http://rateitall.com">RateItAll</a> (the premier consumer review website), tried out <a href="http://heroex.com">HeroEx</a> and went on record with a review of his own:</p>
<p><span style="color: #cc99ff;"><em><strong>&#8220;I&#8217;ve used them once (for some batteries for a wireless keyboard), and the service was awesome.&#8221;</strong></em></span></p>
<p>Read the rest of his review <a href="http://www.rateitall.com/i-3056124-heroex.aspx">here</a>, and please add your own.</p>
<div class="wp-caption alignnone" style="width: 510px"><a href="http://www.rateitall.com/i-3056124-heroex.aspx"><img title="lawrence and lilia" src="http://farm1.static.flickr.com/188/463779076_4469dbd80d.jpg" alt="Lawrence Coburn (RateItAll) and Lilia Martinez-Coburn (TownHog)" width="500" height="333" /></a><p class="wp-caption-text">Lawrence Coburn (RateItAll) and Lilia Martinez-Coburn (TownHog)</p></div>
<div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 260px;">
<dt class="wp-caption-dt"><a href="http://www.crunchbase.com/company/rateitall"><img title="Image representing RateItAll as depicted in Cr..." src="http://www.crunchbase.com/assets/images/resized/0002/0651/20651v8-max-250x250.png" alt="Image representing RateItAll as depicted in Cr..." width="250" height="111" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">HeroEx uses RateItAll Reviews<a href="http://www.crunchbase.com"></a></dd>
</dl>
</div>
</div>
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<p>Thanks, guys!</p>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Durex on HeroEx &#8211; Sounds of the Season</title>
		<link>http://heroex.com/blog/2009/12/30/durex-on-heroex-sounds-of-the-season/</link>
		<comments>http://heroex.com/blog/2009/12/30/durex-on-heroex-sounds-of-the-season/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 06:22:41 +0000</pubDate>
		<dc:creator>malouie</dc:creator>
				<category><![CDATA[New Ish]]></category>
		<category><![CDATA[adrants]]></category>
		<category><![CDATA[balloon]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[condoms]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[durex]]></category>
		<category><![CDATA[malouie]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[steve hall]]></category>

		<guid isPermaLink="false">http://heroex.com/blog/?p=78</guid>
		<description><![CDATA[nybody else tired of Christmas songs? They sound like the Winter Blues by now.

So our friends at Adrants helped us get back in the mood - with a Durex commercial. Just in time for New Year's Eve. The video portion is safe for watching at work, but the audio portion should be called "Siren Night". Remember, one of our bestsellers is - yes, indeed - 48 count condoms. Delivered in under 1 hour.]]></description>
			<content:encoded><![CDATA[<p>from <a href="http://www.adrants.com/2009/12/durex-brings-us-sounds-of-the-season.php">Adrants</a></p>
<p><a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=60"><img class="alignleft" title="Durex" src="http://www.adrants.com/images/Orgasm_by_ErytheiaNymphe-thumb.jpg" alt="" width="150" height="112" /></a> Anybody else tired of Christmas songs? They sound like the Winter Blues by now.</p>
<p>So our friends at Adrants helped us get back in the mood &#8211; with a Durex <a href="http://www.adgabber.com/video/durex-brings-us-sounds-of-the">commercial</a>. Just in time for New Year&#8217;s Eve. The video portion is safe for watching at work, but the audio portion should be called &#8220;Siren Night&#8221;. Remember, one of our bestsellers is &#8211; yes, indeed &#8211; 48 count <a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=60">condoms</a>. <em><strong><span style="color: #cc99ff;">Delivered in under 1 hour. </span></strong></em></p>
<p><em><strong></strong></em>&#8216;Cause fast is the only way we know how to roll.<em><strong><span style="color: #cc99ff;"><br />
</span></strong></em></p>
<p><a href="http://heroex.com/index.php?app=ShoppingCart&amp;item=60"><img class="alignnone" title="condom ad" src="http://hellodesignhungary.files.wordpress.com/2009/02/kama-balloon-animal-sutra_durex_yatzer_1.jpg" alt="" width="500" height="664" /></a></p>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Download this hot track by our very own Daniel Lannon of The Frail</title>
		<link>http://heroex.com/blog/2009/12/27/download-this-hot-track-by-our-very-own-daniel-lannon-of-the-frail/</link>
		<comments>http://heroex.com/blog/2009/12/27/download-this-hot-track-by-our-very-own-daniel-lannon-of-the-frail/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 21:25:57 +0000</pubDate>
		<dc:creator>malouie</dc:creator>
				<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Heroes]]></category>
		<category><![CDATA[daniel lannon]]></category>
		<category><![CDATA[danny]]></category>
		<category><![CDATA[hero]]></category>
		<category><![CDATA[malouie]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[nye]]></category>
		<category><![CDATA[the frail]]></category>

		<guid isPermaLink="false">http://heroex.com/blog/?p=54</guid>
		<description><![CDATA[Oh Snap! Team HeroEx has some real life rockstars. Download this dope song by The Frail, with lead vocals by our very own Daniel Lannon. Hero by day, rockstar by night!]]></description>
			<content:encoded><![CDATA[<p>Oh Snap! Team HeroEx has some real life rockstars. Download this <a href="https://www.yousendit.com/transfer.php?action=batch_download&amp;batch_id=VGlmeW41YUl0QTEzZUE9PQ">dope song</a> by The Frail, with lead vocals by our very own <span style="color: #cc99ff;"><strong>Daniel Lannon</strong></span>. Hero by day, rockstar by night! (You should see him rock the stage in concert &#8211; and check out The Frail on <a href="http://www.myspace.com/thefrailsf">MySpace</a>).</p>
<p><a href="http://m1.ourstage.com/tb/HLLHLCTFGMFW-large.jpg"><img class="alignnone" title="Daniel Lannon The Frail" src="http://m1.ourstage.com/tb/HLLHLCTFGMFW-large.jpg" alt="" width="350" height="233" /></a></p>
<p><a href="http://farm4.static.flickr.com/3305/3218385266_11648ac68e.jpg"><img class="alignnone" title="Daniel and Marissa" src="http://farm4.static.flickr.com/3305/3218385266_11648ac68e.jpg" alt="" width="352" height="264" /></a></p>
<p>Irvine on Christmas. <a href="https://www.yousendit.com/transfer.php?action=batch_download&amp;batch_id=VGlmeW41YUl0QTEzZUE9PQ">Get it now</a>!</p>
<p><a href="http://c6.going.com/thumbnails/1491/4192/03050015000001134556.jpg?version=e6a26826f171d10f099a577946b31dab"><img title="The Frail - Murder of Lilies" src="http://c6.going.com/thumbnails/1491/4192/03050015000001134556.jpg?version=e6a26826f171d10f099a577946b31dab" alt="" width="313" height="471" /></a></p>
<p>The Frail is also rockin out NYE this year! Let us know and we&#8217;ll cop you a friends and family discount.</p>
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		<slash:comments>2</slash:comments>
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		<title>Marissa is featured on Violet Blue&#8217;s Top 10 Sexy Geeks 2010!</title>
		<link>http://heroex.com/blog/2009/12/26/marissa-is-featured-on-top-10-sexy-geeks-2010/</link>
		<comments>http://heroex.com/blog/2009/12/26/marissa-is-featured-on-top-10-sexy-geeks-2010/#comments</comments>
		<pubDate>Sat, 26 Dec 2009 10:46:03 +0000</pubDate>
		<dc:creator>Marivic</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[HeroEx]]></category>
		<category><![CDATA[Laughing Squid]]></category>
		<category><![CDATA[malouie]]></category>
		<category><![CDATA[marissa]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[San Francisco Chronicle]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Violet Blue]]></category>

		<guid isPermaLink="false">http://heroex.com/blog/?p=38</guid>
		<description><![CDATA[Just before we hit 2010, Violet Blue (San Francisco Chronicle) released her top 10 sexy geeks 2010.

She describes our CEO Marissa as "firey, effervescent, and gorgeous."]]></description>
			<content:encoded><![CDATA[<div class="zemanta-img zemanta-action-dragged" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 250px;">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/30528931@N04/3187893248"><img title="The Crunchies 2008 Awards" src="http://farm4.static.flickr.com/3400/3187893248_ed97cb3890_m.jpg" alt="The Crunchies 2008 Awards" width="240" height="160" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/30528931@N04/3187893248">NandorFejer</a> </dd>
</dl>
</div>
</div>
<p>Just before we hit 2010, Violet Blue (<a href="http://www.sfgate.com/columnists/violetblue/">San Francisco Chronicle</a>) released her <a href="http://www.tinynibbles.com/blogarchives/2009/12/top-ten-sexy-geeks-2010.html">top 10 sexy geeks 2010</a>.</p>
<p>She describes our CEO Marissa as &#8220;firey, effervescent, and gorgeous.&#8221;</p>
<p>Check it out <a href="http://www.tinynibbles.com/blogarchives/2009/12/top-ten-sexy-geeks-2010.html">here</a>! The news was also picked up by <a href="http://laughingsquid.com/violet-blue%E2%80%99s-list-of-the-top-ten-sexy-geeks-2010/">Laughing Squid</a>, <a href="http://astonmartinnews.com/story/382644008/top-ten-sexy-geeks-2010-violet-blue-%C2%AE-open-source-sex">Aston Martin News</a>, <a href="http://serpicanaro.com/multiblog/top-ten-sexy-geeks-2010">Serpica Naro</a>, and others.</p>
<p>Keep watching as Marissa stirs up controversy, conversation, music videos, and a media storm in 2010!</p>
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		<item>
		<title>HeroEx is here!</title>
		<link>http://heroex.com/blog/2009/12/24/heroex-is-here/</link>
		<comments>http://heroex.com/blog/2009/12/24/heroex-is-here/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 21:12:54 +0000</pubDate>
		<dc:creator>malouie</dc:creator>
				<category><![CDATA[Announcements]]></category>
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		<category><![CDATA[AdBrite]]></category>
		<category><![CDATA[alpha]]></category>
		<category><![CDATA[Amazon Mechanical Turk]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[courier]]></category>
		<category><![CDATA[crowdsourced]]></category>
		<category><![CDATA[deliveries]]></category>
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		<category><![CDATA[dhl]]></category>
		<category><![CDATA[express]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[hero]]></category>
		<category><![CDATA[Heroes]]></category>
		<category><![CDATA[jack d. mills]]></category>
		<category><![CDATA[jack mills]]></category>
		<category><![CDATA[Lawrence Coburn]]></category>
		<category><![CDATA[malouie]]></category>
		<category><![CDATA[marissa louie]]></category>
		<category><![CDATA[messenger]]></category>
		<category><![CDATA[pentium processor]]></category>
		<category><![CDATA[Philip Kaplan]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[United States Postal Service]]></category>
		<category><![CDATA[xmas]]></category>

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		<description><![CDATA[BOOM, here it is. The alpha version of HeroEx (short for Hero Express), just in time for Christmas.

HeroEx is crowdsourced local express delivery. Think: FedEx meets Amazon Mechanical Turk.]]></description>
			<content:encoded><![CDATA[<p>BOOM, here it is. The alpha version of <a href="http://heroex.com">HeroEx</a> (short for Hero Express), just in time for Christmas.</p>
<p><strong>HeroEx is crowdsourced local express delivery. Think: FedEx meets Amazon Mechanical Turk.</strong></p>
<p><strong><a href="http://heroex.com/Templates/images/logo.png"><img class="alignnone" title="HeroEx" src="http://heroex.com/Templates/images/logo.png" alt="" width="193" height="46" /></a></strong></p>
<p>You can buy almost anything you like and we will deliver it in under 1 hour. Right now, delivery prices are $9-12. The first test market we are making this available in is San Francisco.</p>
<p>If you buy things online but hate waiting for days to receive them, you&#8217;re going to really like what we have in store. If you think FedEx, UPS, and USPS are way too slow, you&#8217;re right &#8211; and you shouldn&#8217;t have to put up with it.</p>
<p>At HeroEx, you buy items from our storefront at the price you would normally pay, plus a small fee for delivery. We&#8217;re able to keep delivery costs low because we source Delivery Heroes from the community, and we have no warehouses. Jack in the Box says, &#8220;We don&#8217;t make it til you order it,&#8221; but HeroEx says, &#8220;We don&#8217;t <strong>buy</strong> it til you order it.&#8221;</p>
<p>Here&#8217;s what some of our friends are saying about <a href="http://heroex.com">HeroEx</a>:</p>
<p><em>&#8220;Weirdly neat idea!&#8221; -Philip Kaplan, Founder of <a href="http://blippy.com">Blippy</a>, <a href="http://adbrite.com">AdBrite</a>, and Fuckedcompany</em></p>
<p><em>&#8220;We were just sitting in a meeting and the batteries for our wireless keyboard ran out.  Who can save us?  HeroEx!&#8221; -Lawrence Coburn, CEO of <a href="http://rateitall.com">RateItAll</a></em></p>
<p>Where do you come in? Help us improve our service by making your first order &#8211; choose anything you&#8217;d like us to deliver, and tell all your friends about your new secret weapon.</p>
<p>&#8211;</p>
<p>Marissa Louie, Founder and CEO of <a href="http://heroex.com">HeroEx</a></p>
<p>marissa@heroex.com</p>
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