Posts Tagged ‘marissa louie’

What we are learning from The Dabbawala – Fast lunch delivery in Mumbai

February 18th, 2010
Lately, I’ve been studying the management system of the Dabbawala, a 125 year old lunch delivery service in Mumbai, India.
It has a network of 5000 Dabbawala who deliver lunch boxes (tiffins) across the entire city.
Some takeaways:
  • Simple value proposition: a homemade lunch amongst a sea of fast food
  • Six Sigma certification despite low technology (they had no website and did not use SMS until recently)
  • Flat management works best: They have a 3 tier hierarchy including executives, Dabbawala managers, and Dabbawalas
  • Core beliefs of hard work, pride, and entrepreneurial ownership of the business exist at all levels
  • 99.99% accuracy of food deliveries
  • The business enjoys a 5-10% yearly growth rate
A great recap of numbers and pictures of the Dabbawalas on SlideShare:
For the past few weeks, HeroEx has been streamlining its business. We have been working on this:
  • Keeping overhead as low as possible
  • Limited product offering (just the most popular items) for standard deliveries; we are still continuing custom orders for a premium price
  • Recruiting more Delivery Heroes and Delivery Managers
  • New set of guiding principles for Delivery Heroes and Delivery Managers
  • Redesigned website: cleaner with a focus on products, Heroes, and building community
  • Improving our internal management systems
  • Maintaining our 100% accuracy and timeliness (1 hour) on deliveries
Thanks for your support!
Marissa
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2-in-1: My classmate’s success story + Jason Derulo’s new music video “In My Head”

January 25th, 2010

3 Weeks ago, we were the first to give you the exclusive sneak peek at the filming of Jason Derulo’s smash hit “In My Head” here.

MTV Buzzworthy’s Chris Ryan says it “takes place in what seems like the nicest convenience store parking lot I’ve ever seen.”

The convenience store is owned by my UC Berkeley classmate and good friend Frank Ahn. Jason Derulo’s management team picked his store because of its great location and pristine backdrop. It wasn’t always roses: Frank watched a lot of his colleagues (including myself) get corporate jobs while his Circle K convenience store was off to a rocky start. Armed robberies and theft have plagued his store, which is located in a rough part of Van Nuys, California. Since he took over the store, however, crime has dramatically reduced in the store itself and in its surrounding neighborhood. He’s been so successful that he used his cashflow to bankroll a check cashing business nearby and is looking to open more stores in the near future. You just can’t keep my boy down.

Please join me in applauding Frank for his bold entrepreneurial spirit. Watch the debut of Jason Derulo’s R&B-rock-pop smash, and share this inspirational story with your friends. And if you look closely, you’ll see him behind the counter in the video too.

Watch it here:

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We Have No Pants in San Francisco – No Pants on BART!!!

January 11th, 2010

My friend Chris Schulz took off his pants and paraded around SF, ending up on Channel 4 News last night.

Good thing he’s pretty hawt. He invited me, and DAMN, I missed it.

So thanks to Chris, we are saluting San Francisco’s Annual No Pants on BART Day. We noticed that most of the 1000 folks who took their pants off were wearing American Apparel.

Guess, what’s we’re now delivering the hotness of American Apparel that you just can’t wait more than 1 hour for. Click on the images to check em out:

Yum, blueberries.

BLUEBERRAHS!!!

Smurf-ie BLUEBERRAHS!

She’s doesn’t match, but whatevs!

So get your American Apparel skivvies before you decide to jump on top of that couch and start dancing – or go on locally televised news!!!

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Denzel Washington says “Deliver Us”. We say “OK!”

January 3rd, 2010

In the spirit of Denzel Washington starring in the upcoming movie “The Book of Eli,” we are delivering movie tickets for you to see it at any theatre in San Francisco that is showing the movie. He holds our attention through all the SAG Awards, AFI Film Awards, Oscars, and of course, People Magazine’s 50 Most Beautiful People. So when Denzel says “Deliver Us”, we say “OK!”

Here’s a partial synopsis from Rotten Tomatoes: In the not-too-distant future, some 30 years after the final war, a solitary man walks across the wasteland that was once America. Empty cities, broken highways, seared earth–all around him, the marks of catastrophic destruction. There is no civilization here, no law. The roads belong to gangs that would murder a man for his shoes, an ounce of water…or for nothing at all.”

Buy between 1 to 10 tickets and pay just $9 for us to deliver the movie tickets to you in 1 hour or less. Starting on January 15 (the movie premiere date), you can order through us here.

Skip the line and have us deliver the tickets to you!

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EXCLUSIVE: Behind the Scenes of Jason Derulo’s “In My Head”

January 3rd, 2010

HeroEx brings it to YOU first:

Here’s a sneak peek of Jason Derulo shooting the new music video for his hit song “In My Head” in Van Nuys, California. “In My Head” debuted at #63 on the Billboard Hot 100, but the music vid hasn’t dropped yet.

He recently shot it on location in front of a Circle K owned by my college friend Frank Ahn. (Frank’s in the video too).

Jason Derulo’s got the moves, check it out:

And if you’re in Van Nuys, swing by Frank Ahn’s famous Circle K on 16056 Sherman Way. Just drop my name, and he’ll hook you up. (Did you know that Frank and I had our own party promotion group called “In Da Club” in college?)

Want more Jason Derulo? He’s on tour with Lady Gaga and you can win tickets here:

Keep your eyes locked on HeroEx as we continue to deliver the good stuff like this all year long.

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RateItAll dubs HeroEx “Kozmo / Webvan / Pink Dot 2.0″

January 2nd, 2010

Lawrence Coburn, the CEO of RateItAll (the premier consumer review website), tried out HeroEx and went on record with a review of his own:

“I’ve used them once (for some batteries for a wireless keyboard), and the service was awesome.”

Read the rest of his review here, and please add your own.

Lawrence Coburn (RateItAll) and Lilia Martinez-Coburn (TownHog)

Lawrence Coburn (RateItAll) and Lilia Martinez-Coburn (TownHog)

Image representing RateItAll as depicted in Cr...
HeroEx uses RateItAll Reviews
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Thanks, guys!

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Durex on HeroEx – Sounds of the Season

December 30th, 2009

from Adrants

Anybody else tired of Christmas songs? They sound like the Winter Blues by now.

So our friends at Adrants helped us get back in the mood – with a Durex commercial. Just in time for New Year’s Eve. The video portion is safe for watching at work, but the audio portion should be called “Siren Night”. Remember, one of our bestsellers is – yes, indeed – 48 count condoms. Delivered in under 1 hour.

‘Cause fast is the only way we know how to roll.

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Download this hot track by our very own Daniel Lannon of The Frail

December 27th, 2009

Oh Snap! Team HeroEx has some real life rockstars. Download this dope song by The Frail, with lead vocals by our very own Daniel Lannon. Hero by day, rockstar by night! (You should see him rock the stage in concert – and check out The Frail on MySpace).

Irvine on Christmas. Get it now!

The Frail is also rockin out NYE this year! Let us know and we’ll cop you a friends and family discount.

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Marissa is featured on Violet Blue’s Top 10 Sexy Geeks 2010!

December 26th, 2009
The Crunchies 2008 Awards
Image by NandorFejer

Just before we hit 2010, Violet Blue (San Francisco Chronicle) released her top 10 sexy geeks 2010.

She describes our CEO Marissa as “firey, effervescent, and gorgeous.”

Check it out here! The news was also picked up by Laughing Squid, Aston Martin News, Serpica Naro, and others.

Keep watching as Marissa stirs up controversy, conversation, music videos, and a media storm in 2010!

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HeroEx is here!

December 24th, 2009

BOOM, here it is. The alpha version of HeroEx (short for Hero Express), just in time for Christmas.

HeroEx is crowdsourced local express delivery. Think: FedEx meets Amazon Mechanical Turk.

You can buy almost anything you like and we will deliver it in under 1 hour. Right now, delivery prices are $9-12. The first test market we are making this available in is San Francisco.

If you buy things online but hate waiting for days to receive them, you’re going to really like what we have in store. If you think FedEx, UPS, and USPS are way too slow, you’re right – and you shouldn’t have to put up with it.

At HeroEx, you buy items from our storefront at the price you would normally pay, plus a small fee for delivery. We’re able to keep delivery costs low because we source Delivery Heroes from the community, and we have no warehouses. Jack in the Box says, “We don’t make it til you order it,” but HeroEx says, “We don’t buy it til you order it.”

Here’s what some of our friends are saying about HeroEx:

“Weirdly neat idea!” -Philip Kaplan, Founder of Blippy, AdBrite, and Fuckedcompany

“We were just sitting in a meeting and the batteries for our wireless keyboard ran out.  Who can save us?  HeroEx!” -Lawrence Coburn, CEO of RateItAll

Where do you come in? Help us improve our service by making your first order – choose anything you’d like us to deliver, and tell all your friends about your new secret weapon.

Marissa Louie, Founder and CEO of HeroEx

marissa@heroex.com

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