Posts Tagged ‘deliveries’

What we are learning from The Dabbawala – Fast lunch delivery in Mumbai

February 18th, 2010
Lately, I’ve been studying the management system of the Dabbawala, a 125 year old lunch delivery service in Mumbai, India.
It has a network of 5000 Dabbawala who deliver lunch boxes (tiffins) across the entire city.
Some takeaways:
  • Simple value proposition: a homemade lunch amongst a sea of fast food
  • Six Sigma certification despite low technology (they had no website and did not use SMS until recently)
  • Flat management works best: They have a 3 tier hierarchy including executives, Dabbawala managers, and Dabbawalas
  • Core beliefs of hard work, pride, and entrepreneurial ownership of the business exist at all levels
  • 99.99% accuracy of food deliveries
  • The business enjoys a 5-10% yearly growth rate
A great recap of numbers and pictures of the Dabbawalas on SlideShare:
For the past few weeks, HeroEx has been streamlining its business. We have been working on this:
  • Keeping overhead as low as possible
  • Limited product offering (just the most popular items) for standard deliveries; we are still continuing custom orders for a premium price
  • Recruiting more Delivery Heroes and Delivery Managers
  • New set of guiding principles for Delivery Heroes and Delivery Managers
  • Redesigned website: cleaner with a focus on products, Heroes, and building community
  • Improving our internal management systems
  • Maintaining our 100% accuracy and timeliness (1 hour) on deliveries
Thanks for your support!
Marissa
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RateItAll dubs HeroEx “Kozmo / Webvan / Pink Dot 2.0″

January 2nd, 2010

Lawrence Coburn, the CEO of RateItAll (the premier consumer review website), tried out HeroEx and went on record with a review of his own:

“I’ve used them once (for some batteries for a wireless keyboard), and the service was awesome.”

Read the rest of his review here, and please add your own.

Lawrence Coburn (RateItAll) and Lilia Martinez-Coburn (TownHog)

Lawrence Coburn (RateItAll) and Lilia Martinez-Coburn (TownHog)

Image representing RateItAll as depicted in Cr...
HeroEx uses RateItAll Reviews
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Thanks, guys!

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STOP Wasting Time! 10 Mantras

December 27th, 2009
Quality of Life (film)
Image via Wikipedia

Time is all we have. Wasting time damages your health and your quality of life. I’ve reorganized my life around being more efficient with my time, which includes these mantras:

1. YOU ARE A QUEEN, OR KING — OR HERO.

So assume the role. Delegate what you need to. Your job is to say, “OFF WITH THEIR HEADS!” or “YOU’RE FIRED!” or “UP UP AND AWAY!”. How are you supposed to save the day otherwise?

2. IGNORE HATERS

Stalkers, Trolls, and people who don’t believe in you don’t deserve your attention. CUT them out, have your PR person manage them, CROWDSOURCE a team to shut them down, or PAY them to write more reviews of you. (All of these worked for me.)

3. MANAGE EXPECTATIONS

Avoid misunderstandings and complications – Set expectations for how you spend your time with people. Time-manage Mom and Dad by telling them to check your Twitter.

4. CRITICAL PATH

Choose your friends and eliminate the things that don’t matter.

5. GO DIAGONAL

I once learned in 7th grade geometry class that going on a diagonal path is faster than going 5 blocks up then 5 blocks across. So learn the shortcuts through the streets. Now that we have Google Maps, it’s even easier.

THIS:

NOT THIS:

6. ASK YOUR ASSISTANT

Hire an assistant. And get HeroEx to do your deliveries on the cheap ;)

7. FIND THE REAL EXPERTS

Need an expert? If you want to find an expert on social media, for example, there are 15,740 of them on Twitter. Pick 1 or 2 people at the top of the food chain you need to talk to now, and go for the bullseye. Or if I wanted to talk to an expert on Ecommerce, I’d ask HeroEx advisor Jeff Holden, who ran the consumer side of Amazon.com for 9 years.

8. WATCH YOURSELF

“Shake ya ass, but watch yourself. Shake ya ass, show me what you workin with!” – Mystikal

Know yourself and the things you do that waste time. Now turn them off, shut them down, get rid of them. You know yourself best.

9. DAILY MEDITATION

I  meditate daily at SCLA – even for just 1 minute. 60 seconds of Ommmmm on a regular basis helps me focus on what’s important (and get to the critical path I mentioned above). I was inspired to do this by one of my best friends and Russell Simmons.

10. MONEY WINS

Can’t decide which one to pick, and all things are equal? Pick the one which brings in the cashflow for you, your boss, your company, your nonprofit, your family, your customers. We all work for the President – $ George Washington $.

BONUS

11. MINIMIZE INTERRUPTIONS IN YOUR DAY

Every time you get up to pick up groceries, to go out for lunch or dinner, to pick up office supplies, to grab Starbucks – you interrupt your normal workflow. It takes 20 minutes to readjust back to what you were doing before you got up. So plan your day to minimize this – or do it all at once.

"IMMA LET YOU FINISH, BUT BEYONCE HAS ONE OF THE BEST VIDEOS OF ALL TIME!" - Kanye West

Need help getting more done, so you don’t interrupt your day? Ask us at HeroEx – we’ll come to the rescue and deliver almost anything you want in 1 hour :)

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HeroEx is here!

December 24th, 2009

BOOM, here it is. The alpha version of HeroEx (short for Hero Express), just in time for Christmas.

HeroEx is crowdsourced local express delivery. Think: FedEx meets Amazon Mechanical Turk.

You can buy almost anything you like and we will deliver it in under 1 hour. Right now, delivery prices are $9-12. The first test market we are making this available in is San Francisco.

If you buy things online but hate waiting for days to receive them, you’re going to really like what we have in store. If you think FedEx, UPS, and USPS are way too slow, you’re right – and you shouldn’t have to put up with it.

At HeroEx, you buy items from our storefront at the price you would normally pay, plus a small fee for delivery. We’re able to keep delivery costs low because we source Delivery Heroes from the community, and we have no warehouses. Jack in the Box says, “We don’t make it til you order it,” but HeroEx says, “We don’t buy it til you order it.”

Here’s what some of our friends are saying about HeroEx:

“Weirdly neat idea!” -Philip Kaplan, Founder of Blippy, AdBrite, and Fuckedcompany

“We were just sitting in a meeting and the batteries for our wireless keyboard ran out.  Who can save us?  HeroEx!” -Lawrence Coburn, CEO of RateItAll

Where do you come in? Help us improve our service by making your first order – choose anything you’d like us to deliver, and tell all your friends about your new secret weapon.

Marissa Louie, Founder and CEO of HeroEx

marissa@heroex.com

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