What we are learning from The Dabbawala – Fast lunch delivery in Mumbai

February 18th, 2010
Lately, I’ve been studying the management system of the Dabbawala, a 125 year old lunch delivery service in Mumbai, India.
It has a network of 5000 Dabbawala who deliver lunch boxes (tiffins) across the entire city.
Some takeaways:
  • Simple value proposition: a homemade lunch amongst a sea of fast food
  • Six Sigma certification despite low technology (they had no website and did not use SMS until recently)
  • Flat management works best: They have a 3 tier hierarchy including executives, Dabbawala managers, and Dabbawalas
  • Core beliefs of hard work, pride, and entrepreneurial ownership of the business exist at all levels
  • 99.99% accuracy of food deliveries
  • The business enjoys a 5-10% yearly growth rate
A great recap of numbers and pictures of the Dabbawalas on SlideShare:
For the past few weeks, HeroEx has been streamlining its business. We have been working on this:
  • Keeping overhead as low as possible
  • Limited product offering (just the most popular items) for standard deliveries; we are still continuing custom orders for a premium price
  • Recruiting more Delivery Heroes and Delivery Managers
  • New set of guiding principles for Delivery Heroes and Delivery Managers
  • Redesigned website: cleaner with a focus on products, Heroes, and building community
  • Improving our internal management systems
  • Maintaining our 100% accuracy and timeliness (1 hour) on deliveries
Thanks for your support!
Marissa
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You hear it first: Radiant Amar’s limited release of “I Send My Heart to Haiti”

January 30th, 2010

ARE YOU LISTENING?! Recording artist Radiant Amar’s song for Haiti, “I Send My Heart to Haiti”, was just released. As you may know, his brother Hasaun Muhammad has accompanied Wyclef Jean for several days at a time since earthquakes ravaged Haiti on January 12.

Jerry Wonder (The Fugees) praises Radiant Amar: “His sound is where hip-hop is heading.”

Radiant Amar has partnered with Knowlove and a group of powerful 1st graders from Brooklyn Excelsior Charter School to record “I Send My Heart to Haiti”.

Please support the tireless, heartfelt efforts of my friends in their efforts to support Wyclef Jean’s Yéle Haiti Foundation by downloading this song and donating a minimum of $1.

TI, Radiant Amar, and Hasaun Muhammad in Houston

TI, Radiant Amar, and Hasaun Muhammad in Houston

Download “I Send My Heart to Haiti” here.

Radiant Amar is a friend and personal muse of mine: his unique brand of social entrepreneurship is backed by his smooth vocals. During his childhood, he saw the bad side of violence, drugs, and gangs – and chose to do something about it. Radiant founded the C.H.A.N.G.E. Initiative, and has partnered with Russell Simmons, T.I., Rev. Al Sharpton, and others to encourage people, regardless of their age, race, class or creed, to become agents of positive social change. Radiant isn’t just a musical talent but a giving soul who is focused on change as a way of life and thought pattern for future-focused young people. I have seen fellow social-cause oriented young leaders of our generation gravitate towards Radiant as a voice of inspiration, a visionary, and a catalyst – he is a true hero.

HeroEx, which promotes social entrepreneurship by giving part-time delivery opportunities to disadvantaged and unemployed members of the San Francisco community, is proud to support unique and talented social entrepreneurs like Radiant Amar.

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2-in-1: My classmate’s success story + Jason Derulo’s new music video “In My Head”

January 25th, 2010

3 Weeks ago, we were the first to give you the exclusive sneak peek at the filming of Jason Derulo’s smash hit “In My Head” here.

MTV Buzzworthy’s Chris Ryan says it “takes place in what seems like the nicest convenience store parking lot I’ve ever seen.”

The convenience store is owned by my UC Berkeley classmate and good friend Frank Ahn. Jason Derulo’s management team picked his store because of its great location and pristine backdrop. It wasn’t always roses: Frank watched a lot of his colleagues (including myself) get corporate jobs while his Circle K convenience store was off to a rocky start. Armed robberies and theft have plagued his store, which is located in a rough part of Van Nuys, California. Since he took over the store, however, crime has dramatically reduced in the store itself and in its surrounding neighborhood. He’s been so successful that he used his cashflow to bankroll a check cashing business nearby and is looking to open more stores in the near future. You just can’t keep my boy down.

Please join me in applauding Frank for his bold entrepreneurial spirit. Watch the debut of Jason Derulo’s R&B-rock-pop smash, and share this inspirational story with your friends. And if you look closely, you’ll see him behind the counter in the video too.

Watch it here:

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HeroEx takes on FedEx, UPS, and USPS

January 19th, 2010

HeroEx has officially entered the competitive delivery space dominated by FedEx, UPS, and USPS.

These Delivery Dinosaurs are inefficient, risky, and overcharge their customers. Due to their complex logistics infrastructures and physical warehouses, they often take 3-5 days to deliver a package from a store that is located 2 miles away. We the consumers are sick and tired of missing packages while we’re at work or out of town.

This package waiting process reminds me of the pre-cell phone era: we were constricted to landlines and pay phones before we had cell phones. Hey FedEx, UPS, and USPS: We have better things to do than wait at home.

Unfortunately, UPS has 70% of the U.S. ground shipping market. Together with FedEx and USPS, they control nearly all of the package delivery business in the U.S.

The only other alternative you have is expensive courier services which charge an average of $25-100 to deliver small packages in under 1 hour across a small city like San Francisco.

Here’s how HeroEx works: Buy almost any item that is locally available through our website, at market cost including sales tax. Then schedule your delivery, at a price of only $9 for standard orders and $12 for custom items that are not listed on our site. A Delivery Hero will bring the item to your doorstep in 1 hour or less, and we communicate with you during the process. You can order groceries, restaurant orders, lingerie, computer parts, office supplies, books, clothing, and almost anything else that you can describe, as long as it’s under 25 lbs. Pajama Entrepreneur described how they recommend using our service in an article yesterday.

We also crowdsource our Delivery Heroes from the community and do a thorough background check of every Delivery Hero. We communicate with you via emails, text messages, and/or phone calls during the delivery. We are high touch and high tech.

In other words, we are ethical, fast, and go out of our way to ensure that you know exactly what is going on with your delivery. FedEx, UPS, and USPS may never be able to offer the level of service that we offer.

We released the following ad today:

FedEx, UPS, and USPS are outdated and don’t speak to a younger generation of consumers that is tech savvy, educated, does not have time to waste, and is on the cusp of the latest trends. HeroEx is not only led by management that is part of this generation (including myself as CEO), but is entirely aligned towards serving this generation of consumers.

We believe that consumers will spend more online than they do now (an average of $75-$100 per E-commerce transaction) as they begin to adopt local delivery like ours as the preferred medium of package delivery.

Now is our time to demonstrate what the speed of consumer business can really be. We will continue to lead the important real-time services movement by putting our stake firmly in the ground with E-commerce and Deliveries.

Do you also have a need for safer, faster deliveries? Order through our website and give us feedback. Join our Facebook page, and follow our blog and our Twitter. Make sure to tell your friends. As we grow our business, we will expand our hours of operation, which are currently 5pm-10pm.

We are also recruiting fearless supertalents to our cause, so please help us find: Delivery Heroes to help us deliver packages (we pay $8-24 per hour), a Marketing Supergenius, and a Superstar Intern.

Get in touch with us: marissa@heroex.com or (347) 948-HERO.

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We Have No Pants in San Francisco – No Pants on BART!!!

January 11th, 2010

My friend Chris Schulz took off his pants and paraded around SF, ending up on Channel 4 News last night.

Good thing he’s pretty hawt. He invited me, and DAMN, I missed it.

So thanks to Chris, we are saluting San Francisco’s Annual No Pants on BART Day. We noticed that most of the 1000 folks who took their pants off were wearing American Apparel.

Guess, what’s we’re now delivering the hotness of American Apparel that you just can’t wait more than 1 hour for. Click on the images to check em out:

Yum, blueberries.

BLUEBERRAHS!!!

Smurf-ie BLUEBERRAHS!

She’s doesn’t match, but whatevs!

So get your American Apparel skivvies before you decide to jump on top of that couch and start dancing – or go on locally televised news!!!

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SKULLCANDY! Turn it up!

January 5th, 2010

You wanna REALLY listen to music in style? ARE YOU forreal?

This is the superclean, superfresh audio gear from Skullcandy, which we’re now carrying.

Where my bunnies at?
Snoop Dogg’s Skullcrushers!
white on white. super clean, super fresh!
TOKIDOKI? TOKIDOKI. TOKIDOKI!!!
TOKIDOKI? TOKIDOKI. TOKIDOKI!!!
Snoop has his very own Skullcrushers design!
Pete Wentz rockin out Skullcandy with Steve Aoki
Skullcandy
Image via Wikipedia

Check out the rest of the Skullcrushers we carry here. Y’all shouldn’t wait!!! LET’S GET IT! ROCK OUT! 1 HOUR DELIVERY!

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Denzel Washington says “Deliver Us”. We say “OK!”

January 3rd, 2010

In the spirit of Denzel Washington starring in the upcoming movie “The Book of Eli,” we are delivering movie tickets for you to see it at any theatre in San Francisco that is showing the movie. He holds our attention through all the SAG Awards, AFI Film Awards, Oscars, and of course, People Magazine’s 50 Most Beautiful People. So when Denzel says “Deliver Us”, we say “OK!”

Here’s a partial synopsis from Rotten Tomatoes: In the not-too-distant future, some 30 years after the final war, a solitary man walks across the wasteland that was once America. Empty cities, broken highways, seared earth–all around him, the marks of catastrophic destruction. There is no civilization here, no law. The roads belong to gangs that would murder a man for his shoes, an ounce of water…or for nothing at all.”

Buy between 1 to 10 tickets and pay just $9 for us to deliver the movie tickets to you in 1 hour or less. Starting on January 15 (the movie premiere date), you can order through us here.

Skip the line and have us deliver the tickets to you!

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EXCLUSIVE: Behind the Scenes of Jason Derulo’s “In My Head”

January 3rd, 2010

HeroEx brings it to YOU first:

Here’s a sneak peek of Jason Derulo shooting the new music video for his hit song “In My Head” in Van Nuys, California. “In My Head” debuted at #63 on the Billboard Hot 100, but the music vid hasn’t dropped yet.

He recently shot it on location in front of a Circle K owned by my college friend Frank Ahn. (Frank’s in the video too).

Jason Derulo’s got the moves, check it out:

And if you’re in Van Nuys, swing by Frank Ahn’s famous Circle K on 16056 Sherman Way. Just drop my name, and he’ll hook you up. (Did you know that Frank and I had our own party promotion group called “In Da Club” in college?)

Want more Jason Derulo? He’s on tour with Lady Gaga and you can win tickets here:

Keep your eyes locked on HeroEx as we continue to deliver the good stuff like this all year long.

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RateItAll dubs HeroEx “Kozmo / Webvan / Pink Dot 2.0″

January 2nd, 2010

Lawrence Coburn, the CEO of RateItAll (the premier consumer review website), tried out HeroEx and went on record with a review of his own:

“I’ve used them once (for some batteries for a wireless keyboard), and the service was awesome.”

Read the rest of his review here, and please add your own.

Lawrence Coburn (RateItAll) and Lilia Martinez-Coburn (TownHog)

Lawrence Coburn (RateItAll) and Lilia Martinez-Coburn (TownHog)

Image representing RateItAll as depicted in Cr...
HeroEx uses RateItAll Reviews
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Thanks, guys!

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Francis Ford Coppola on Film and Technology

January 1st, 2010

Technology is a tool for Francis Ford Coppola. Just like how it’s a tool that helps HeroEx coordinate deliveries.

It’s the means, not the end.

Picture of w:Francis Ford Coppola taken in 2007.

Francis Ford Coppola says technology helps preserve films, drawings, music, and performances which are “the real wealth of the human race.”

Watch it here: Francis Ford Coppola dishes on film and tech.

Handaxe extremely archaic from the Quaternary ...
Image via Wikipedia

“Technology is a servant, not a master.”

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